Getting started with influencer marketing Part 1:   What is it?

Social media is a great way to engage the customer base of your business, but with ever-shrinking organic reach, what is the best way to make use of these platforms? Say hello to influencer marketing.

The term 'influencer' is thrown around a lot, but what actually is a social media influencer?  Essentially; an influencer is a social media user who has established credibility within a specific niche or industry.  They typically have access to a large audience and can influence others by way of their authenticity and reach.  It is this credibility that makes an influencer potentially very valuable to brands. By associating yourself with a prominent influencer within your industry, your brand is given direct access to the newsfeeds of thousands of potential customers by way of a credible and organic source – peer recommendation.

When it comes to influencer marketing, Instagram reigns supreme, with over 1 billion active monthly users as of June 2018, there are a lot of eyeballs ready to engage with your custom, tailored content.  In fact, in 2015, Iconosquare's Instagram study revealed that 70% of Instagrammers report to having already looked up a brand on the platform, with 62% of users following at least one brand.

Even if you're not aware, chances are you've engaged with influencer marketing before. Possibly the most renown of all influencer marketers is reality television star Kim Kardashian.  With a following of 118 million, she holds Instagram's 6th most popular account – and makes full use of that exposure; regularly publishing sponsored posts.


Influencer marketing mobilises a credible source of information to a captive audience that is looking for a brand exactly like yours. It can be an incredibly powerful force for promoting your brand.

But how do you get started with influencer marketing?  Stay tuned for Part 2:  Finding The Right Influencer.